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Paid Search Specialist

Company Overview

Shopgate offers everything online retailers need to be successful in mobile. Our SaaS platform enables online stores to easily create, maintain and optimize native apps and mobile websites for the iPhone, iPad, Android smartphones and tablets. By seamlessly integrating with over 60 of the world’s most popular ecommerce platforms and mobile payment companies, we transform ecommerce stores into new-era mobile experiences. 

With offices in the U.S., Germany and Poland, Shopgate is backed by a team of devoted ecommerce professionals, accomplished founders and investors, who share a passion for innovation and mobile commerce, while maintaining a strong focus on customer satisfaction. Our founders’ track record is distinguished by several revolutionary and commercially successful ventures. 

Job Summary

We’re looking for someone to plan and implement a comprehensive media plan to drive awareness and sales. You will have experience planning and coordinating a variety of media channels, including broadcast (TV & Radio), magazines, digital, out of home, print and paid search.  You will be expected to have a strong working knowledge of the media space including paid search, retargeting and paid social media.


The ideal candidate has experience in planning and executing a media strategies for  B2B software or technology companies, ecommerce experience is a plus.

Responsibilities and Duties

  • Oversee the media strategy and planning including media buying, online campaign management, reporting on data and insights, develop and present plans and detailed recommendations regularly
  • Lead day-to-day media work including paid search and marketing efforts
  • Consistent testing of new media ideas
  • Collaborate with the marketing team on campaign objectives and KPIs, timelines and budget
  • Ensures on-going tracking and optimizations for media campaigns
  • Negotiates with media providers for the best rates for media space and time to optimize budget
  • Analyze multiple sources of external data to assist planning and buying decisions
  • Evaluate all forms of media vehicles to determine which would most effectively reach our target audience

 

Qualifications and Skills

  • Bachelor’s degree required
  • 2+ years digital planning/buying experience including paid search
  • Adwords certified is a plus
  • Strong expertise in planning, buying, trafficking and digital reporting
  • Strong quantitative and analytical skills along with excellent verbal and written/presentation communications skills
  • Exposure against all media vehicles required, Familiarity with traditional media vehicles (TV, Print, OOH, etc.)
  • Ability to thrive and multi-task and meet conflicting priorities as well as successfully manage day-to-day tasks in a fast-paced and unstructured environment

 

 

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