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Sr. Digital Marketing Manager

Do you want to be part of a world class organization that is experiencing explosive growth and changing the way people shop online?

We are looking for a Sr. Digital Marketing Manager who will use his/her knowledge in a variety of disciplines, such as paid search, analytics, campaign targeting, direct marketing, advertising and media to lead conversion optimization initiatives that improve company growth metrics. You must be able to tell a compelling story and influence program owners using data. This role is a perfect fit if you live and breathe marketing metrics.

What you’ll do on a daily basis:

  • Create and execute successful keyword management, creative testing, and bidding strategies on PPC search engines to effectively achieve customer acquisition goals.
  • Be the resident expert and authority on website analytics and data insights
  • Maintain and enhance analytics tracking using Google Tag Manager
  • Manage and report on all campaign outcomes using Google Analytics, Hubspot and other tools.
  • Design, develop, manage, and analyze A/B tests
  • Coordinate forecasts and budgeting with other members of the online marketing team.
  • Focus on ROI tracking as a way to measure success and help refine marketing plans.
  • Manage Shopgate’s relationships with digital vendors and agencies.
  • Manage execution of integrated media programs that speak to Shopgate target audience
  • Key in creating strategic marketing plans that showcase excellent storytelling, drive incremental revenue, properly represent the Shopgate brand and ensure all elements support the overall concept and strategy
  • Present marketing concepts internally and, as needed, externally

The Right fit:

  • 5+ years of experience leading development of digital marketing programs
  • In-depth experience with Google Analytics and other analytics tools
  • AdWords certified?  Perfect!
  • Expertise in SEO and SEM with a solid knowledge of current and emerging trends and technologies
  • Digital marketing experience required; B2B marketing experience strongly preferred
  • Expertise in managing advertising and digital marketing activity
  • Strong track record in digital and other content marketing
  • Proven experience in effectively selecting and managing external vendors
  • Outstanding oral and written communication skills
  • Basic html experience is a plus
  • Hubspot and wordpress experience is a plus
  • Ability to perform well in an ambiguous and matrixed environment
  • Strong organizational skills and high attention to detail.
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